نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار گروه علوم سیاسی دانشگاه خوارزمی. (نویسنده مسئول).
2 کارشناس ارشد علوم ارتباطات اجتماعی. دانشگاه آزاد اسلامی تهران شمال
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The impact of audio and video programs on the mobilization of people in various socio-political areas in Iran has been less studied scientifically. Every year and on the eve of the March 22 Baman rallies The Iran,s television program is being produced and broadcast to bring the audience to participate in the ceremony. Meanwile the fact that new changes in the conditions and media environment of the country seems it is necessary to pay attention to this issue and to recognize the effects of changes on TV performance. It seems that the lack of serious scientific studies on this issue has led to the continuation of te same traditional media practices, especially television. A scholarly study of this, can also help to better understand and provide solutions to improve media performance on these occasions. Hence, the main question of the study is, "How did the TV shows affect the attendance of the participants in the 22 Bahman march?" The hypothesis to be tested will be "the impact of television programs seems to be not complete due to changes in the conditions of the community and the rol of new media rivals, but also has a bearing on the contributors." The research was carried out in two methods : documentary (for theoretical data) and the survey (to collecting field data and questionnaire). Data is also processed by the SPSS software. The lack of attention of Produces to producing messages tailored to the characteristics of the audience, the increased impact of social media messages on participants in the march compared to the main stream media, the lack of professionalism in applying necessary content and visual components, and the decrease of young audiences of tv propaganda in 22 Bahman are some of the most important findings of the research.
کلیدواژهها [English]
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