نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکترای علوم ارتباطات دانشگاه آزاد اسلامی واحد تهران شرق
2 (استادیار و عضو هیئت علمی دانشگاه آزاد اسلامی واحد تهران شرق - دکترای علوم ارتباطات اجتماعی)
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
The global economy, and especially business as an integral part of human life, has been affected by various events, including the Corona crisis.
The present article, entitled "Communication Strategies for Business Development and Prosperity in the Corona and Postcorona Pandemic", seeks to provide practical and useful suggestions for business prosperity by using library and documentary research methods.
To this end, first by defining business definitions and crisis and corona and then expressing a theoretical framework to express the history of world epidemics and also predicting opportunities and threats for business in post-corona and also to significant jobs in post-corona and It deals with the effects of the corona on the economy and businesses, as well as the effects of the corona on inflation.
Then, a formula for obtaining future customer satisfaction in PostCorona, as well as the importance of creating and strengthening public trust is a condition for overcoming the Corona crisis, and then in the form of suggestions and solutions, executive strategies to get the business through the crisis. Corona is stated, including: a- Business boom strategies in corona and post-corona b- Strategy to reduce corona losses in businesses c) Strategies to exit the business recession c- Factors influencing the creation of communication strategies Business development, and concludes with a conclusion and presentation of the article sources.
کلیدواژه‌ها [English]
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