نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار دانشگاه علوم امین
2 کارشناسی ارشد علوم ارتباطات اجتماعی دانشگاه علامه طباطبائی
3 کارشناسی ارشد علوم سیاسی مطالعات منطقه ای خاورمیانه و شمال آفریقا دانشکده علوم سیاسی دانشگاه تهران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
The current generation has grown up and growing from the beginning of its life with the media and receives a huge amount of information, behavioral patterns and values from them. Media can directly affect the entire community, considering the use and role of the mass media, is one of the most prominent types of advertising, commercial advertising, based on the process of attracting audiences to commercial advertising by the media. Social networks, by informing the audience while helping them decide on buying and using advertising products, will create a healthy competition between advertisers and facilitate economic turnaround.Today, advertising is a deliberate and accountable campaign of advertiser management designed to shape the message, manipulate the perception and match the behavior of the target audience with the intention of the advertiser. Hence, in the process of attracting audiences in commercial advertising by the media and social networks, commercial and commercial advertising is one of the five most important factors in communication, through which audiences are informed by audience, to influence audience behavior. , Forcing them to buy and use, attract their interest and interest towards the advertisers
کلیدواژه‌ها [English]
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