نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسنده English
Objective:Television is a general media that faces a range of audiences with diverse tastes and educational levels, and its programs are mainly consumed by the general audience. The "readability" of a text or news report increases the audience's understanding of it and attracts the viewer's attention and interest and conveys its message to the audience more easily. The evaluation aims to measure the news reports of the IRINN and determine the level of readability obtained from them. Theoretical framework: Robert Gunning's re ading order (Fag index) was used.
Method: Quantitative content analysis and among the news broadcasted between the beginning of February 1401 and the end of December 1402 in the detailed news section at 19:00 on the IRINN, 120 news were selected as the sample size for analysis by simple random sampling method. Is.
Results: Examining the readability of the annotated news text of the IRINN (at 19:00) showed two general results; First, the broadcasted news is at an average level in terms of readability. Second, the average of 7 years and more of education for understanding the news of the IRINN means that the network is not in an unfavorable situation in this regard. Third, many audiences can understand and receive the news without any problem. Fourth, the investigation in these studies showed that the average length of sentences for news is 27.65 words in total and using this number of words in news sentences is considered to be very long and the most important factor of difficulty in understanding news texts.
Conclusions: The researches of the IRINN in the field of attention and viewing of the audience during a year of research shows that this network has been unsuccessful in attracting the attention of the audience, especially the general audience, which constitutes the majority of the audience. For this reason, despite the spread of broadcasting (almost universal coverage of the network), it does not have a wide audience. One of the reasons for such a problem is writing news reports regardless of the general audience's ability to understand and read the text.
in response to the research questions, it should be said that in order to understand the news presented in the detailed news section of 19, on average, more than 7 literacy classes (2nd guidance and above) are needed, which is at the average reading level. Also, in response to "What factors show the audience's level of understanding of an article". The average sentence length for the studied sample is "27.66" words. Such an average for the news or news report is considered to be too long and causes the reader to misunderstand its content. On the other hand, the length of the sentences affects the easy understanding of the audience of a radio and television news channel.
کلیدواژهها English
