News Science Quarterly (NS)

News Science Quarterly (NS)

Compilation of the Transformation Style of Management of National Media Provincial Networks (Case Study of Mazandaran Provincial Network)

Document Type : Original Article

Authors
Ali Asghar Niknazar 1
Abdol Reza Shahmohammadi 2
Hasan Darzian Rostami 3
1 Ph.D. Candidate, Department of Media Management, Central Tehran Branch, Islamic Azad University, Tehran,Iran, Email: nohenabi@gmail.com
2 Corresponding author, Assistant Professor, Department of Media Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran. E-mail: abreza@gmail.com
3 Assistant Professor, Department of Media Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran. Email: rostamiuk1@gmail.com
10.22034/lrsi.2024.471807.1220
Abstract
Objective: Media management is the process of optimally using all material, human, technological, etc. facilities in order to produce, reproduce and distribute targeted messages, in the framework of the value system, which is done with the ultimate goal of having a favorable effect on the audience. Also, having a strong media system is dependent on the policy-making management system, as well as the correct policy-making method and pattern in the field of management. Therefore, the main goal of the research was to investigate the current state of management of provincial broadcasting networks and finally to formulate a transformational pattern of provincial network management to reach the desired situation.
Methods: The current research is practical in terms of purpose, which was conducted with a qualitative approach with an exploratory design. The statistical population of this study included media management experts in Mazandaran province and the country with an age of more than 40 years, an experience of more than 20 years and a doctorate and master's degree, using a purposive sampling method and taking into account the saturation law, the number of 16 people were selected as a statistical sample. Data analysis was done using open and axial coding.
Results: The existing media management patterns of the Mazandaran provincial network were identified, which include command, anomic, and mixed management styles (sometimes contingent and sometimes collaborative). The findings also showed that the "dome management system" is the most desirable media management model for the provincial network.
Conclusions: The dome management pattern, which is based on the element of science, both material and natural, and the sciences of divine and monotheistic knowledge, has multiple dimensions and can be a solution to the management of the provincial network. Using this pattern can improve performance (increasing effectiveness) through uniform and continuous energy distribution for all employees by the dome manager. In this research, first, architecture and literature are considered as interdisciplinary sciences arising from Islamic concepts, and the author tries to extract, revive and interpret the unknown concept of dome management. It seems that apart from the use of elements of Islamic Iranian architecture in the use of domes, arches (spherical and circular geometry used by architects), Islamic texts and architectural terms in the poems of Persian literary masters, the material and spiritual thoughts of each period can also be used from a management point of view. Plan and search. The wisdom of Islamic architecture is based on the meaning that if a person moves or tries to understand the eternal concepts of God and uses spiritual teachings in his buildings, all his physical and material needs will be solved unconsciously. Although in the dome, people try to reach the tip of the dome, but the energy is the same throughout the dome. The point here is that by approaching or reaching the tip of the dome, although the virtues increase, but the calling of this virtue also increases the responsibility, that is, the applications and responsibilities in different places such as institutions, organizations and families change and increase.
Keywords
Media Management
Provincial Networks
IRIB
Dome Management
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