News Science Quarterly (NS)

News Science Quarterly (NS)

Identifying the Components of the Organizational Transparency Model in Order to Promote Administrative Health through the Mediation of Social Media

Document Type : Original Article

Authors
1 Ph.D. Candidate, Department of Public Administration, Valiasr Complex, Islamic Azad University, South Tehran Branch, Iran. E-mail : ehsanshamlou@yahoo.com
2 Corresponding author, Associate Professor, Department of Public Administration, Valiasr Complex, Islamic Azad University, South Tehran Branch, Iran. E-mail: hassanamiri1349@yahoo.com
3 Associate Professor, Department of Public Administration, Valiasr Complex, Islamic Azad University, South Tehran Branch, Iran. E-mail:m_valikhani@azad.ac.ir
Abstract
Objective: The current research was conducted with the aim of identifying the components of the organizational transparency model in order to promote administrative health through the mediation of social media.
Methods: A mixed method and an exploratory design were used to conduct the research. The current research was qualitative in terms of its nature, in terms of the library and field type of study, based on the purpose of the research, it was fundamental and in terms of the time of data collection, it was cross-sectional. Statistical population in the qualitative section, 35 experienced managers and university researchers, 15 of whom were selected. Sampling in the qualitative part was selected in a purposeful way from experienced managers of this profession as well as university professors and researchers. In the quantitative part of the statistical population, all managers and senior experts working in Tehran municipality, as well as university professors and researchers, were identified, 450 people were identified.
Results: In this research, the hypothesis test was significant considering all the paths in the conceptual model. It can be concluded that the research hypothesis is confirmed. This means that the components of the model of creating organizational transparency have an effect in the direction of promoting administrative health with the mediation of social media. The standardized regression coefficient of the variable effect of organizational transparency on social media is equal to 0.69 and the variable effect of social media on administrative health is equal to or 0.68, and the value of the t statistic for these coefficients is greater than 1.96.
Conclusions: It can be stated that by using social media to establish vertical communication between leaders and subordinates, the development of interpersonal relationships to perform incompatible group actions and understanding of common goals in the team can be strengthened. Vertical communication can strengthen the discussion and quick flow of ideas and facilitate the relationship between leaders and subordinates. The quality of communication between leaders and subordinates is determined by the quality of communication exchanges.
Keywords

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