Objective: Media entrepreneurship is a nascent field of study that can be studied from various perspectives. One of these views is the entrepreneurial activities of the media organization, which deals with how to cultivate and promote entrepreneurial activities within the media industry. The present research has investigated the influencing factors in the promotion of entrepreneurship of media organizations in Hamadan city. The problem of the current research is, what factors are effective in fostering organizational entrepreneurship in the country's media organizations? To find the answer, a case study has been conducted on the local press of Hamadan city.
Methods: Using the conceptual framework including six variables of removing obstacles, reward dimension, employee motivation, management support dimension, delegation dimension, sufficient time dimension, the relationship of each of them with the dependent variable of organizational entrepreneurship was discussed. The population of this research included all employees and managers active in local newspapers in Hamadan city, and random sampling was used, and 227 people were selected. A questionnaire containing 32 questions was presented, which was analyzed using one-sample and bituminous tests, depending on the type of normal or non-normal distribution, to identify their impact with entrepreneurship in the media organization.
Results: AS a result of the research, the direct influence of all variables except sufficient time with organizational entrepreneurship was confirmed. The researchers suggest that the managers of media organizations should create suitable conditions for entrepreneurial actions for the employees according to the influence of the studied variables.
Conclusions: This study examines factors influencing entrepreneurship in media organizations, focusing on the press. Key findings reveal that removing obstacles, rewarding employees, managerial support, and delegating authority significantly enhance entrepreneurship. A strong positive correlation (0.673) exists between decision-making autonomy and entrepreneurial levels. Motivational measures and reducing bureaucratic barriers are critical, aligning with transformational management approaches. However, "sufficient time" as a variable was inconclusive, warranting further research. The study emphasizes a balanced approach across six key factors—reward systems, motivation, barrier removal, support, authority delegation, and time—to foster organizational entrepreneurship. Larger sample studies are recommended to refine variable weights and develop a comprehensive model for media entrepreneurship.