Objective: The aim of this research is to identify operational programs and present a portfolio of such programs that can lead to the maximum realization of news media objectives.
Method: This research is applied in purpose, mixed-methods (qualitative and quantitative) in type, survey-based in foundation, and descriptive-analytical in nature. It is designed to provide practical solutions for the needs of the news media domain. Data collection and analysis were conducted at a specific point in time (Fall 2024). The statistical population of this research consists of experts and personnel in the field of news media, with 20 experts selected as the sample for the qualitative section and 384 news media personnel for the quantitative section. In this study, a systematic review, screening techniques, and structural equation modeling were used to present the model of the operational program portfolio.
Results: In this research, to achieve the organizational objectives of news media, eight operational programs were identified: increasing audience confidence and trust, enhancing competitive advantages, expanding and intensifying reverse logistics programs, focusing on fairness and equality in news dissemination, adopting transformational leadership styles, increasing brand identity and value, increasing available resources (infrastructure, financial, human, and equipment), and comprehensive and accurate news coverage for achieving news media objectives. Based on the structural equation model at a 95% confidence level, all operational programs (except for enhancing competitive advantages) have a positive and significant effect on achieving the organizational objectives of news media in Tehran.
Conclusion:This research provides new understanding and knowledge in the field of news media. Specifically, by presenting a model of a targeted operational program portfolio for news media, this study identified the operational programs of news media and measured the impact of each of these programs on their objectives.