Objective: This study aimed to design a model for the creation and development of knowledge-based companies in the field of media activities in sports.
Method: This study employed a qualitative research method grounded in the systematic model of Strauss and Corbin. It was fundamental in purpose and involved field data collection. The statistical population comprised experts and specialists in media, sports media, and sports management, as well as managers and employees of knowledge-based sports and media companies, who were selected through purposive sampling (n = 20). Data analysis was conducted using the qualitative grounded theory approach, encompassing open, axial, and selective coding. Open coding was performed by analyzing the interviews and identifying open codes, which subsequently formed axial codes; the theoretical model was then developed through selective coding. Finally, the paradigmatic model was validated by experts.
Results: The model for the creation and development of knowledge-based companies in the field of media activities in sports is influenced by causal conditions (individual and organizational factors) and incorporates extractive strategies (motivational, policy-making, academic, needs assessment, technological infrastructure development, and technical factors development). These are further affected by contextual conditions (infrastructure, regulations, and technological environment) and intervening conditions (economic, attitudinal, and managerial challenges).
Conclusion: The model can lead to outcomes such as job creation and unemployment reduction, motivation for specialists and academics, innovation in sports, superior media productions in sports, positive impacts on sports and health, creation of sports media content, digital transformation in sports and media, increased investment in research and development in sports and media, and the flourishing of talents in technology, media, and sports.