1
Associate Professor, Department of Communication University of Allameh Tabatabai University communications
2
Associate Professor, Department of Journalism, Faculty of Communication Sciences of Allameh Tabatabai University
3
Masters communications from the Faculty of Communication Sciences of Allameh Tabatabai University
Abstract
The aim of this study is to evaluate the role of telegram's advertisements (a social network) in ensuring readers to buy goods.
To assess the validity or utility of this study and testing it's reliability and validity, Cronbach's alpha is used.
Based on Cochran sampling formula, the sample size among cable users in the geographic area of research, 384 person were identified. Sampling in this research is synthesis method.
It was found that people have little trust on telegram's advertisments, have less purchase goods or get services on it. Also, there is a significant relationship between using celebrities, attractive image (design and graphics), symbols and signs, animated promotional and attractive slogans in telegram's advertisements and buy goods on it. Because whatever they have attracted less, have less purchase goods or get services on it.
Khaniki,H. , Kia,A. A. and Mir,S. (2016). The role of telegram's advertisements (a social network) in ensuring readers to purchase goods. News Science Quarterly (NS), 5(2), 11-58.
MLA
Khaniki,H. , , Kia,A. A. , and Mir,S. . "The role of telegram's advertisements (a social network) in ensuring readers to purchase goods", News Science Quarterly (NS), 5, 2, 2016, 11-58.
HARVARD
Khaniki H., Kia A. A., Mir S. (2016). 'The role of telegram's advertisements (a social network) in ensuring readers to purchase goods', News Science Quarterly (NS), 5(2), pp. 11-58.
CHICAGO
H. Khaniki, A. A. Kia and S. Mir, "The role of telegram's advertisements (a social network) in ensuring readers to purchase goods," News Science Quarterly (NS), 5 2 (2016): 11-58,
VANCOUVER
Khaniki H., Kia A. A., Mir S. The role of telegram's advertisements (a social network) in ensuring readers to purchase goods. NS, 2016; 5(2): 11-58.
