News Science Quarterly (NS)

News Science Quarterly (NS)

The Model of Forced Strike of Stores on Social Media

Document Type : Original Article

Authors
Mahmoud Moradi 1
Mohammadreza Esmaeili 2
Mohammad Khezrimoghadam 3
1 Ph.D. Candidate,, Department of Cultural & Media Management, Faculty of Culture & Communications, Soore, Tehran, Iran. E-mail: m.moradi@soore.ac.ir
2 Assistant Professor, Department of Cultural & Media Management, Faculty of Culture & Communications, Soore, Tehran, Iran. E-mail: rsaesmaili@yahoo.co.uk
3 Master of Media management, Department of Journalism, Faculty of Communications, Allameh Tabatabae'i, Tehran, Iran. E-mail: khezri7577@gmail.com
10.22034/lrsi.2024.456488.1178
Abstract
Objective:  Markets have always been a place for social movements or have been affected by them. In the current era, when two digital changes and the networking of communications have affected the social interactions of human societies, new markets have been built after the old markets, which have brought to the fore the characteristics of the old markets, similar or different from it. A strike as one of the functions or malfunctions of the market, as it has been the focus of researchers in traditional markets, is a phenomenon that requires new studies to understand it on the basis of new markets. Since online stores on the platform of social media can be seen as a manifestation of these markets, the present research was conducted with the aim of knowing one aspect of the forced strike process of online stores caused by social movements, on the platform of social media.
Methods: data collection was done by the method of library studies and data analysis was done with a descriptive analytical approach through the application of message market theory in the research literature.
Results: From the results of this research, we can count some cases, including the expression of the special capacity of this space in providing multiple social roles in a market to the members of the movement.
Conclusion: The consequence of the formation of the special capacity of the social media space is to reduce the costs of protest movements in bringing online stores to strike and increase the coefficient of their protest on the platform of social media.
Keywords
Strike
Social Media
Social Movements
Online Store
 
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