News Science Quarterly (NS)

News Science Quarterly (NS)

Designing and Validating the Pattern of Content Produced by the User in the Instagram Media with the Crisis of Covid-19

Document Type : Original Article

Authors
Mohammad Kamali Baghestany 1
Omid Ali Masoudi, 2
Hourieh Dehghanshad, 3
1 PhD Candidate, Department of Culture and Communications, Islamic Azad University, Central Tehran Branch, Tehran, Iran. E-mail: iranjalil2016@gmail.com
2 Professor, Department of Communications, Faculty of Culture & Communications,, Soore University, Tehran,(Corresponding author,), Iran. E-mail: masoudi@soore.ac.ir
3 Assistant Professor, Department of Communications, Islamic Azad University, Central Tehran Branch, Tehran, Iran. E-mail: hourishad@gmail.com
10.22034/lrsi.2024.472811.1224
Abstract
Objective: The Social media users like Instagram are always trying to create acceptable content for their audience. Normative patterns of content production, which are based on various categorizations, are the only way to produce organized and regular content by users in networkshe present study aims to design and validate the model of content produced by users on Instagram with the crisis of Covid-19.
Methods: This study was conducted using qualitative method and grounded theory approach. The statistical population of this research for interviews included university experts and doctors and staff treating corona patients in hospitals. These people were selected according to the purposeful snowball method until reaching the theoretical saturation point of 11 people. . After preparing and adjusting the tables as part of the qualitative analysis of the interview data, to complete the analysis based on open coding, the resulting concepts were grouped at a higher and more experimental level to achieve categories. Once again, using the continuous comparison of concepts with each other, each concept was compared with the concepts before or after it or with all existing concepts to extract axial categories. The analysis method is using open, central and selective coding.
Results: After preparing and setting the table of initial concepts and categories as the first step of the qualitative analysis of the information obtained from the interview; to complete this process, the resulting concepts were grouped at a higher and more experimental level to reach the main themes. After comparing the grouped categories, the categories related to each other were grouped into a general theme, and based on the titles in related theories or the concepts arising from the research literature, general titles were considered for these themes. The results showed that the pattern obtained from the research includes 5 factors: which include causal, contextual, intervening factors, strategies and finally consequences.
Causal factors include "information and collective awareness, the need for training and a codified integrated model and detailed review of the produced content, assessing people's needs in times of crisis." Background factors include "lack of awareness of the pandemic, lack of adequate and appropriate infrastructure, lack of financial support by the government". Intervening factors also include "business networks' abuse of people's lack of knowledge, lack of sufficient knowledge of people, surprising people in a crisis". Strategic factors include "the need for public education in times of crisis, crisis management, creating information bases under the supervision of the government and the Ministry of Health." The consequences also include "awareness of people about pandemic conditions through virtual networks and combining experience and training and informing people in crisis situations".
Conclusions: Crisis conditions affect the way of journalism and the media is expected to produce content in order to reduce the adverse effects of the crisis and prepare the audience to face the crisis better. On the other hand, regulatory institutions such as the government are expected to monitor the contents of the materials and contents produced by means of supervisory methods to achieve these goals.
Keywords
Validation
Instagram
Content
Grounded Theory
Covid-19
 
 
 
 
 
 
 
 
 
 
 
 
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