News Science Quarterly (NS)

News Science Quarterly (NS)

The Challenges of Designing "Pattern" and "Model" in Communication Research

Document Type : Original Article

Author
Professor, Department of Communication Sciences, Faculty of Culture and Communication, Soore International University, Tehran, Iran: masoudi@soore.ac.ir
Abstract
Objective: One of the challenges of communication research is the lack of definition of "pattern" and "model" among Iranian researchers. Some researchers do not differentiate between pattern and model.
Method: In this research, which was done with the library method and analytical-descriptive method.
Results: The results of the research showed: the definition of pattern and model are two separate definitions. Pattern drawing is specific to research that lacks theoretical foundations, and the researcher, in order to create a theory that is the theoretical support of his quantitative research, first by specifying the main concepts of the research, he proposes "relationships between concepts" based on the researcher's lived experiences and studies in the form of a mental model, and then in the mixed method uses quantitative method to confirm the pattern to arrive at the pattern.
 Conclusions: The pattern is the result of qualitative method and the model is the result of quantitative methods that shows the "relationships between variables" with numbers and figures resulting from the use of statistics in research. There are different types of models, such as: 1-combination of theories 2-compatibility of theories 3-typology and 4-modelling; Iranian researchers base most of their work on the type of modeling, perhaps the mistakes that researchers make are due to the lack of knowledge of all types of models.
Keywords

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